CBD Packages

For this hemp retailer I designed representative avatars for some of its flagship products. Each character, designed to be featured in social media campaigns, embodies distinctive sensations and flavors, inspiring users through distinctive colors and personalities.

The characters were designed to interact with a demographic between 25 and 35 years old, so I drew inspiration from the imagery of the 80s and 90s.

I oversaw not only the illustrations of various products but also the fonts, packaging, stories and social media posts. Each character has its own personality, backstory, palette and clothing style, capturing users’ interest and encouraging them to collect the various flavors.