Site and ecommerce for booking e-bike excursions, selling high-end bikes and a showcase site for workshop services
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My role: art director,
UI designer and developer - Work done for: Lizard Agency
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Date: November 2022
Refined in march. 2023 -
Client: Bike tour operator,
mechanic and bike seller
-
My role: art director,
UI designer and developer - Work done for: Lizard Agency
-
Date: November 2022
Refined in march. 2023 -
Client: Bike tour operator,
mechanic and bike seller
The Goal
Making navigation effective but at the same time fun, dynamic and familiar to the world of mountain bikers. Create a platform, easy to use and with an intuitive infographic, which would allow both the booking of excursions and the purchase of high-end bikes.
Team Members
Me, Antonio Ruscitti (product manager)
Tools
Figma, Photoshop, Elementor, WooCommerce
My role as a Designer
After studying the competitors and preparing the appropriate references, I outlined the wireframes and user paths so that navigation was smooth and intuitive. Later, I designed the style and palette of the interface and also drew the internal illustrations.
Throughout the process I stayed in touch with the team, working in synergy, to find and design the ideal solutions for the customer.
Buttons & Icons
Illustrations
Palette
Solar Yellow
Reddish Soil
Verde Selva
Deep Soil
Warm Snow
Typography Desktop
Typography Mobile
The prototype evolution
Problem
After discussing with the customer and the team project, I started to think for a second version of the Officine page, so that it better reflected the target and that the architecture was more engaging and effective.
On the right, the first version of the Officine page.
Opportunities
So I started from the conception of the low-fidelity wireframes to define the areas of interest, the CTAs and the architecture of the page.
Low-fidelity wireframe: New Officine
High-fidelity wireframe: New Officine
