Site and ecommerce for booking e-bike excursions, selling high-end bikes and a showcase site for workshop services

The Goal

Making navigation effective but at the same time fun, dynamic and familiar to the world of mountain bikers. Create a platform, easy to use and with an intuitive infographic, which would allow both the booking of excursions and the purchase of high-end bikes.

Team Members
Me, Antonio Ruscitti (product manager)

Figma, Photoshop, Elementor, WooCommerce

My role as a Designer

After studying the competitors and preparing the appropriate references, I outlined the wireframes and user paths so that navigation was smooth and intuitive. Later, I designed the style and palette of the interface and also drew the internal illustrations.

Throughout the process I stayed in touch with the team, working in synergy, to find and design the ideal solutions for the customer.

Buttons & Icons

Solar Yellow

Reddish Soil

Verde Selva

Deep Soil

Warm Snow

Typography Desktop
Typography Mobile

The prototype evolution


After discussing with the customer and the team project, I started to think for a second version of the Officine page, so that it better reflected the target and that the architecture was more engaging and effective.

On the right, the first version of the Officine page.


So I started from the conception of the low-fidelity wireframes to define the areas of interest, the CTAs and the architecture of the page.

Low-fidelity wireframe: New Officine
High-fidelity wireframe: New Officine

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